Pint Journey

Designer:  Beizi(Ricky) Zhang

Project 3-The Arrival: old dogs, new tricks


Context: Everyone knows the important for blood donation, we can see all the advertisement about this topic. So how can we make the demands and needs be balanced?

Blood donation is an unfamiliar and refreshment experience. On the one hand, lots of people don’t have the motivation become a donor; On the other hand, some of the donors became abandoned donor, they couldn’t get the feedback or they think first time donation is not a good experience.

Product: The goal of this project was to create a new system for blood donation. which is let people go to the station and given blood. The biggest challenge here is how to let the abandon donors go to blood station and improve the user experience.



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