Designer: Li Song


Project 3-The Arrival: old dogs, new tricks

Archetype: Constraint

Context: According to a survey of 1,000 men in the US and UK conducted by JWT (a marketing communications company), men are increasingly feeling the pressure to beautify themselves. It’s a thing now: Young men are into makeup, and the industry is going where the boys are.

Product: Formen is the globe’s first professional male cosmetic company. We created exquisite products specifically designed to cloak skin imperfections and enhance the male skin. Born and raised in San Francisco, USA.


More Projects from Li Song…